Int’l digital artist does MassKara logo
The 2017 MassKara festival logo, which is on the streamers and billboards now installed in Bacolod streets, was done by an international caliber digital artist who does character logos and illustrations for foreigners.
Mark Lester Jarmin, 33, who hails from Barangay Banago in Bacolod, considers doing this year’s MassKara logo as a fulfillment of one of his big dreams.
“I feel so honored and happy to be ticking this off my bucket list. I’m so thankful to my fellow artists and to everyone who gave me the opportunity to share my talent, and contribute to the MassKara Festival,” he adds.
Jarmin specializes in character mascot design, cartoon logo identities, and web and print illustrations. His creations have been published by dozens of websites and international companies.
This is the first time we are deploying a character logo, says festival director Eli Tajanlangit, adding that the logo is expected to eventually evolve into something the city can use even beyond the MassKara.
Jarmin says the MassKara organizers gave him a project brief which contains key words from which he will create the MassKara logo.
First, it has to have an ASEAN [Association of Southeast Asian Nations] flavor. And secondly, it should reflect the colorful lifestyle and culture of Bacolod.
In hindsight, Jarmin is no stranger to MassKara. He literally grew up watching the streetdance competitions every year. As a student, he used to pass through the public plaza and watch MassKara festivities.
While working at SM City Bacolod and later at Robinsons Place, Jarmin was oftentimes tasked to do the mall’s MassKara designs.
In fact, in 2008 he was tasked to design the overpass in front of Robinsons Place when it was declared “Gateway to MassKara.”
It is, indeed, a long way from then and now, when he finally got his hand on the heart of the MassKara – its logo.*